Thursday, June 24, 2010

The 2010 World Cup bares little resemblance to the event that kicked things off 80 years ago in Uruguay.

There's no denying that the 19th version of the tournament has now become an even greater cash cow than before. It's what major events like this and the Olympics have become in this modern age and it's only going to get worse.

With an estimated 36 billion viewers worldwide, it's hardly surprising that money flows freely to be an official part of it all.

Having witnessed the 2010 Winter Olympics first hand this year, the money and sponsorhsip attached to it was just crazy. Volunteers, for example, weren't allowed to wear any shoes branded with non sponsor logos. They had to be covered up daily with black tape. Likewise, non coca cola cans, bottles and beverages weren't allowed to be anywhere near the venue. Not that that worked, with many Starbucks coffees being brought in and complaints from spectators saw outside food being allowed in at some venues as well.

The World Cup in South Africa is even bigger business than the Olympics. The total cost of staging the tournament is thought to be $3.5 billion. The money taken in from sposnors, broadcasters and hangers on is going to be much more.

How are these figures broken down and where does the money go?

The UK's Know Your Money website has done a breakdown of some of the expenses, with regards to stadiums and sponsors.

It's fascinating reading and you can see it in full HERE.

With the financial state of so many countries being pretty dire just now, you have to wonder just why so many are keen to put on these big global events. Vancouver's tax payers will be paying for their Olympics for many a year yet, and the whole games were a huge success.

With Brazil hosting both the 2014 World Cup and the 2016 Olympics within two years of each other, you have to fear for what state that will leave the country in.

Hopefully we can get a breakdown after the World Cup as to what money has been taken in this year. It'll let us see if it really is all worthwhile staging it or whether taking part and watching from afar is the way to go.

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